Episode 92: Inside the Black Box with Shi Shi
The Digital Marketeer
<p>Episode 92: Inside the Black Box with Shi Shi</p>
<p><strong>Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. </strong>Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and highlights a startling stat: by 2028, 12% of U.S. energy may power AI. She also discusses fixing ad redundancy, her leap from corporate to startup life, and why owning your expertise matters, especially in unequal environments.</p>
<p><strong>About Shi Shi:</strong> Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems.</p>
<p><strong>This episode has been brought to you by Equativ.</strong> </p>
<p>Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.</p>
<p>Website:<a href="https://www.equativ.com/" rel="nofollow"> <u>https://www.equativ.com/</u></a></p>
<p>LinkedIn:<a href="https://www.linkedin.com/company/equativ/" rel="nofollow"> <u>https://www.linkedin.com/company/equativ/</u></a></p>
<p>Instagram:<a href="https://www.instagram.com/equativ__/" rel="nofollow"> <u>https://www.instagram.com/equativ__/</u></a></p>
<p>YouTube:<a href="https://www.youtube.com/@equativ" rel="nofollow"> <u>https://www.youtube.com/@equativ</u></a></p>
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