The Digital Marketeer
Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more.
Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.
All Episodes
Episode 72 - Stop Bleeding Money on Amazon with Carolyn Lowe
In Episode 72 of The Digital Marketer, host Stephanie Beach welcomes Carolyn Lowe, founder of ROI Swift, to discuss how to optimize your Amazon strategy and stop losing money. Carolyn shares her expertise in helping brands thrive on the platform, emphasizing the importance of understanding Amazon's fee structure and SKU-level profitability. She reveals common pitfalls that brands encounter when launching on Amazon and offers actionable tips on creating compelling product pages that convert. Together, they explore the balance between organic optimization and paid advertising, highlighting strategies to enhance brand visibility and customer engagement. Join us for valuable insights that can transform your approach to selling on Amazon.
Episode 71 - How Alex Strickland Makes Every Day the Super Bowl
In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics, achieving a remarkable 90% increase in advertiser participation. We delve into the challenges of premium video commoditization and discuss the importance of maintaining quality in a rapidly evolving digital landscape. Alex emphasizes the need for robust partnerships and the critical role technology plays in driving effective advertising strategies. Tune in to discover how to navigate the complexities of programmatic advertising while ensuring content remains engaging and valuable for viewers.
Episode 70 - Daphne Subar Finds the Sweet Spot of Business Gifting
In Episode 70 of The Digital Marketer, I have the pleasure of welcoming back Daphne Subar, the visionary behind Subar Sweets. Join us as we explore her innovative approach to business gifting, where intentionality meets creativity. Daphne shares insights on how her company has transformed the gifting experience into something personal and memorable, moving away from the transactional nature of traditional gifting. We discuss the significance of thoughtful gestures in cultivating lasting relationships, particularly in the corporate space. Daphne also reveals her journey of scaling a product-based business, the unique flavors of her cookies, and how she navigated challenges in the evolving market. Tune in to discover how gifting can foster genuine connections and elevate your business strategy.
Episode 69 - Truth Bombs with Rosie O’Meara and Kate Scappaticci
In Episode 69 of The Digital Marketer, I host an enlightening conversation with Rosie O'Meara and Kate Scappaticci, two dynamic leaders from GroundTruth, recorded live from Cannes. We dive into the transformative impact of connected TV and digital out-of-home advertising on performance marketing. Rosie and Kate share their insights on bridging the gap between brand awareness and tangible outcomes, emphasizing the importance of measurable results in today's digital landscape. With their expertise, we explore how innovative strategies can effectively connect brands with their audiences and drive real sales. Join us for a discussion filled with actionable takeaways and a glimpse into the future of digital media.