Episode 71 - How Alex Strickland Makes Every Day the Super Bowl
The Digital Marketeer
In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics, achieving a remarkable 90% increase in advertiser participation. We delve into the challenges of premium video commoditization and discuss the importance of maintaining quality in a rapidly evolving digital landscape. Alex emphasizes the need for robust partnerships and the critical role technology plays in driving effective advertising strategies. Tune in to discover how to navigate the complexities of programmatic advertising while ensuring content remains engaging and valuable for viewers.
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