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Episode 69 - Truth Bombs with Rosie O’Meara and Kate Scappaticci

Episode 69 - Truth Bombs with Rosie O’Meara and Kate Scappaticci

The Digital Marketeer
• 63 min
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In Episode 69 of The Digital Marketer, I host an enlightening conversation with Rosie O'Meara and Kate Scappaticci, two dynamic leaders from GroundTruth, recorded live from Cannes. We dive into the transformative impact of connected TV and digital out-of-home advertising on performance marketing. Rosie and Kate share their insights on bridging the gap between brand awareness and tangible outcomes, emphasizing the importance of measurable results in today's digital landscape. With their expertise, we explore how innovative strategies can effectively connect brands with their audiences and drive real sales. Join us for a discussion filled with actionable takeaways and a glimpse into the future of digital media.