Episode 72 - Stop Bleeding Money on Amazon with Carolyn Lowe
The Digital Marketeer
In Episode 72 of The Digital Marketer, host Stephanie Beach welcomes Carolyn Lowe, founder of ROI Swift, to discuss how to optimize your Amazon strategy and stop losing money. Carolyn shares her expertise in helping brands thrive on the platform, emphasizing the importance of understanding Amazon's fee structure and SKU-level profitability. She reveals common pitfalls that brands encounter when launching on Amazon and offers actionable tips on creating compelling product pages that convert. Together, they explore the balance between organic optimization and paid advertising, highlighting strategies to enhance brand visibility and customer engagement. Join us for valuable insights that can transform your approach to selling on Amazon.
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