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Episode 68 - For the Love of Commerce with Brendan McCarthy

Episode 68 - For the Love of Commerce with Brendan McCarthy

The Digital Marketeer
• 37 min
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In Episode 68 of The Digital Marketer, I, Stephanie Beach, engage in a thought-provoking conversation with Brendan McCarthy, CMO of Criteo. We explore Criteo's remarkable evolution over two decades from a retargeting company to a leading commerce media platform. Brendan shares insights on the brand's new tagline, "For the Love of Commerce," highlighting its mission to enhance the online shopping experience through innovative AI-driven solutions. We discuss how Criteo aims to bring joy back into commerce by creating engaging, personalized shopping journeys that resonate with consumers. Tune in to discover how Criteo is navigating the future of commerce and the transformative impact of AI on the industry landscape.