Episode 38 - David Kohl, Symitri
The Digital Marketeer
In Episode 38 of The Digital Marketeer, I sit down with David Kohl, the president and CEO of TrustX and co-founder of Symmetri, to explore the evolving landscape of programmatic advertising amidst increasing privacy regulations. David shares insights from his extensive experience, emphasizing the challenges posed by the deprecation of third-party digital identity and the pressing need for transparency and trust in advertising. We delve into how Symmetri aims to balance commercial interests with privacy rights, providing innovative solutions that protect consumer data without sacrificing the effectiveness of targeted advertising. Join us as we navigate the complexities of this critical issue that impacts digital brands today.
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