Skip to content
Get started
Get started
Back to all episodes
Episode 66 - The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough

Episode 66 - The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough

The Digital Marketeer
• 52 min
Play episode
In Episode 66 of The Digital Marketer, titled "The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough," I engage in a thought-provoking discussion with Angelina Eng, VP of Measurement at the IAB. We explore the complexities of digital advertising, focusing on the critical challenges of measurement and data fragmentation that marketers face today. Angelina shares her extensive experience and insights into the evolving landscape of addressability and the necessity for robust measurement standards. We also delve into the impact of AI on campaign management and the importance of data quality. Join us as we uncover actionable strategies for navigating the intricate world of digital marketing measurement and how to leverage innovation for better outcomes.