Episode 115: Gaming is the Media Plan with Nathan Lindberg
The Digital Marketeer
In this new episode of The Digital Marketeer, Nathan Lindberg joins Stefanie Beach for a conversation about the rapidly evolving world of gaming and why brands should start thinking about gaming as more than just a channel; it can be the media plan itself. With a career spanning agencies, publishing, sales, and the gaming industry, Nathan shares his perspective on how gaming creates opportunities for brands to connect with audiences through creativity, shared experiences, creators, and the communities built around the games people love. From Candy Crush and Wordle to major partnerships with brands like the NFL and Visa, the conversation explores how gaming has become an increasingly powerful space for advertising and cultural connection.
About Nathan Lindberg: Nathan Lindberg brings a wealth of experience across gaming, advertising, and creator economics. Beginning his career in agencies before moving into publishing with GamePro magazine, Nathan has spent years working at the intersection of technology, media, and gaming. His career has been driven by a simple goal: helping gamers enjoy the game. As the gaming industry continues to evolve, Nathan offers a unique perspective on where creativity, advertising, and entertainment come together, and what that means for marketers looking to reach audiences in more meaningful ways.
About Overwolf: At the center of Nathan’s work is Overwolf, a platform focused on helping gamers and creators enhance their gaming experiences while creating new opportunities within the gaming ecosystem. Overwolf sits at the intersection of gaming, creators, and advertising, helping brands find authentic ways to participate in the experiences and communities that already matter to gamers. As gaming continues to expand beyond entertainment and into a powerful media environment, Overwolf represents a new way for brands to think about where and how they show up.
Learn more at https://www.overwolf.com/.
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