Episode 23 - Jerome Tran, Applovin
The Digital Marketeer
In Episode 23 of The Digital Marketer, I sit down with Jerome Tran, Senior Manager of Business Development at AppLovin. With over 13 years in the ad tech industry, Jerome shares his insights on navigating the mobile ecosystem and the transformative journey following AppLovin's acquisition of MoPub. We dive into the rapid growth of the AppLovin Exchange, discussing how Jerome successfully onboarded numerous demand-side platforms and the strategies he employed to enhance monetization for clients. Jerome also emphasizes the importance of building meaningful connections and his vision for expanding the exchange's footprint in the digital advertising landscape. Tune in to discover practical insights from a leader at the forefront of ad tech innovation.
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