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Episode 116: Scars Into a Movement, with Mindie Kaplan
The Digital Marketeer
Mindie Kaplan, Executive Vice President at MediaMint and Creator of The Million Mammogram Challenge, joins host Stefanie Beach to kick off Breast Cancer Awareness Month, October. Mindie opens up about her 2019 early-stage breast cancer diagnosis and double mastectomy, detailing how a private post-surgery recovery photo shoot transformed into the "Million Mammograms Challenge,” a nationwide movement in partnership with OUTFRONT Media and BreastCancer.org targeting 1 million scheduled mammograms. They discuss the mechanics of driving a large-scale awareness initiative without a media budget, leveraging out-of-home inventory across Times Square, subways, and national markets, and the creation of "Mammosas," a scheduling tool designed to make booking mammograms a supportive, shared experience between friends. Mindie also reflects on how overcoming the taboo of personal illness and sharing her story shaped her leadership approach, professional network, and personal perspective, before closing with advice for women navigating recent diagnoses and her vision for expanding healthcare screening discussions through technology and new ventures.
About Mindie Kaplan: Mindie Kaplan is the Executive Vice President at MediaMint and the founder of MaleRoom Podcast. With an extensive background in executive leadership across advertising, media, and digital platforms, Mindie transitioned her personal health experience after a 2019 early-stage breast cancer diagnosis into an impactful national health advocacy movement. She spearheaded the "Million Mammograms Challenge" using out-of-home advertising platforms to encourage early detection, resulting in widespread visibility in major national markets, including Times Square, subways, and major print publications. A featured speaker at industry events such as Advertising Week and corporate summits, Mindie actively integrates marketing strategy, emerging technology, and healthcare advocacy to empower women in business and healthcare.
About Million Mammogram Challenge: We’re on a quest to schedule a million mammograms together for early prevention to save lives! Since knowledge is power, we created a movement to encourage everyone to take our health into our own hands. No one should go through cancer alone...especially not on our watch! We started this to ensure that each and every one of us look after each other.
Learn more at https://www.millionmammogramchallenge.com/
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