Episode 31 - Richard Sobel, Marcato
The Digital Marketeer
In Episode 31 of The Digital Marketeer, I sit down with Rich Sobel, founder and CEO of Mercato Solutions, to explore the evolving landscape of retail media networks. With over 15 years of experience in advertising and marketing, Rich shares his insights on how these networks are reshaping relationships between retailers and brands. We discuss the significance of first-party data, the rise of programmatic advertising, and how retailers are adapting their strategies to integrate media capabilities effectively. Rich's expertise sheds light on the opportunities and challenges within this nascent yet rapidly growing sector. Whether you're a brand looking to leverage retail media or simply curious about the future of advertising, this episode is packed with valuable information and actionable insights. Tune in for an enlightening discussion that will empower your marketing decisions.
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