Episode 47 - Mitch Duckler, FullSurge
The Digital Marketeer
In this enlightening episode of The Digital Marketer, I welcome Mitch Duckler, managing partner at FullSurge, a consultancy specializing in brand strategy. With over 30 years of experience in brand and marketing strategy, Mitch shares insights into the essential elements of brand positioning and architecture, and how they serve as a foundation for business growth.
We explore the importance of leveraging consumer insights, the unique structure of FullSurge, and the transformative trends shaping the future of branding, including AI and blockchain technology. Mitch also discusses his book, "The Future Ready Brand," which delves into the societal and technological shifts impacting brands today. Tune in for a deep dive into the evolving landscape of branding and strategic marketing.
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