Episode 32 - Rachna Narem, Eightbar
The Digital Marketeer
In Episode 32 of The Digital Marketer, I have the pleasure of hosting Rachana Narum, the director and senior partner of Audience Intelligence and Insights at 8bar. With nearly two decades of experience in analytics, Rachana shares her journey from consulting to leading advanced analytics at 8bar, a bespoke team dedicated to servicing IBM globally. We delve into the critical role of analytics in marketing, exploring topics like advanced modeling techniques, the importance of data integrity, and the evolving landscape of privacy regulations. Rachana also discusses strategies for bridging the gap between data science and practical marketing applications, offering insights on how to navigate the complexities of modern data analytics in a cookieless future. Join us for an enlightening conversation that captivates and informs!
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