Episode 19 - Laura Mignott, VMLY&R
The Digital Marketeer
In Episode 19 of The Digital Marketeer, I chat with Laura Mignott, the Global Chief Experiential Officer at VMLY&R. Laura shares her unique journey from project management in advertising to founding her own experiential agency, The Flash, and eventually joining VMLY&R. We delve into her philosophy of creating unforgettable experiences that resonate with audiences, emphasizing the importance of making people feel welcome. Laura also discusses some of her most memorable events, such as the innovative Coca-Cola Co-Creations, and the lessons learned along the way. Tune in for insightful advice on navigating the world of experiential marketing and the value of kindness and curiosity in professional growth.
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